Newcastle fan tweets a rumour with a named source but no link:
The Mirror report on it without checking the named source. Why waste time and lose column inches if it proves to be false?
The Sunderland Echo too:
And the South Shields GazetteAmong many others
Then the originator of the Tweet reveals his subterfuge and rightfully ridicules the Mirror for having run with it:
4 minutes later, Chronicle Chief Sports writer Lee Ryder pours cold water on the stories that have been in the press, but fails to attribute his source: