Running a Break Even Club

I was always prepared to bank roll Newcastle up to the tune of £20 million per year… That was my bargain. I would make the club solvent. I would make it a going concern. I would pour up to £20 million a year into the club and not expect anything back.
Mike Ashley 14/09/2008

Mike wants to build something here but wants to build it in such a way it’s not costing him £10m or £15m a year of his own money.
Alan Pardoo 25/02/2011

Which club ever built anything without any outlay? His earlier statement shows he knew what was required, stupid as it was to say it if he really wanted to sell (as he claimed at the time), like a muscle car salesman highlighting fuel consumption.

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