The Top Ten Lies from Mike Ashley

1. We did do due dilligence/We didn’t do due dilligence

“We first heard about the potential sale on a Saturday and had done the deal by the Wednesday, so if you are asking if we did due diligence before buying then the answer has to be no.”

“We did the typical due diligence one would do on a public takeover. There is no sense that anyone has tried to mislead us.”

2. Newcastle fans assault children

“I am now a dad who can’t take his kids to a football game on a Saturday because I am advised that we would be assaulted”

“We gave no formal advice to Mr Ashley about not attending Saturday’s game. It is not our place to do so.”
– Northumbria Police

3. Kevin Keegan was in charge of transfers

“We have started talking about who we will be bringing in and Kevin will have the final say”

The Club repeatedly stated that Mr Keegan did not have the final say but in the letter dated 4 September 2008 from Mr Llambias to Mr Keegan setting out the Club’s proposals for trying to dissuade Mr Keegan from resigning, Mr Llambias stated:-
“It will continue to be the position that no player will be bought for the first team without your approval, save of course for commercial deals (which we refer to as financials) which will remain within the sole discretion of the Board”.


4. Wise Signed Bassong

“He [Bassong] was Dennis’. Pick your top five players this season and you’ll see that they were Dennis’ players”

“I came to Newcastle because my agent knew Kevin Keegan and my agent told him he had me and that I was a good player at Metz. Kevin had seen me play one or two times for France Under-21 and he asked my agent if I could come for a trial.”

5. Carroll wasn’t for sale

“Players like Andy are the future of this club”

The Board and supporters are aware that Newcastle United currently has a footballing academy brimming with talent, skill and dedication. As part of Newcastle United’s quest for a team that truly represents the values of the Geordie nation the club will look to promote, where it can, from within and for the academy to become a leading light as one of the best if not the best in the UK. The days when players such as Alan Shearer, Steve Bruce, Peter Beardsley and Michael Carrick had to leave Newcastle to begin their illustrious football careers elsewhere are over. Newcastle United is more than aware of the great passion for the game of football that exists locally and is intent on ensuring that every great Geordie footballer has the opportunity to play for his home team club.

“Andy Carroll has completed his move from Newcastle to Liverpool and has signed a five-and-a-half-year-deal,”
-Liverpool Statement

6. Hughton was secure in his job

“Chris is our manager and will remain our manager, and it is our intention to re-negotiate his contract at the end of the year”
-October – 11th position

“Newcastle United Football Club have today parted company with manager Chris Hughton. The board feels that an individual with more managerial experience is needed to take the club forward.”
-December – 11th position

7. Sports Direct is a temporary St James’ stadium sponsor

“We will showcase Sports Direct until the end of the season. I’m sure we’re going to get a sponsor in for next season. I think the fans will see in the future that we do care.””
-Nov 2009

-June 2011

8. He spends more than the fans on the club.

“I have to put £20m a year into the club — I spend more than every other fan put together puts into the club each year.”

Amount of money coming in from bums on seats:

2004 – £33.9m
2005 – £35.3m
2006 – £30.9m
2007 – £33.6m
2008 – £32.4m

This is just matchday. Not including replica strips, tours, play on the pitch, merchandise etc.

9. He wanted Alan Shearer, even after relegation

Bringing Alan Shearer back to Newcastle United was the best decision I have made. Alan and his staff did all they could to try and keep us up in the short space of time they had. Talks are now ongoing between us about how we can take this Club forward again.

“We want him to be the manager 110 per cent, he’s very good at what he does, and he’s a straight talking guy – we like that. He’d be the perfect appointment.”

“Do I care what Alan Shearer has to say? When he ran this football club we were relegated after picking up just five points from his eight games in charge.”

10. The Carroll money will be reinvested.

“The one thing I said to Mike yesterday was, ‘Look, if this boy is going to go, this money has to be reinvested in the team, all of it’, and he has assured me of that. For the Newcastle fan, that is the most important message I can give today, that all that money will be used.


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