Soccer-BBVA extends La Liga sponsorship to 2016 (Reuters)

MADRID, June 11 (Reuters) – BBVA has agreed to extend its sponsorship of La Liga until 2016 with investment over the next three seasons of 23.5 million euros ($31.2 million) per campaign, the professional soccer league (LFP) said on Tuesday. At an event in New York attended by international captain Iker Casillas and midfielder Andres Iniesta, the Spanish lender said it was keen to help raise La Liga’s worldwide profile. The deal includes an option for a two-year extension to 2018, the LFP added. …

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