BSkyB extends soccer TV deal with England’s lower league to 2018 (Reuters)

LONDON, July 18 (Reuters) – Pay television company BSkyB announced a surprise five-year extension to its contract to show live matches from English soccer’s lower tiers on Thursday, an early renewal sparked by BT’s entry into the market. Sky Bet, the betting arm of BSkyB, will also become the title sponsor of the Football League under the new agreement which runs until 2018. The Football League, which is made up of the 72 professional clubs below the Premier League, was only a year into its current three-year TV deal with BSkyB. …

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