Bwin adds Italy’s Juventus to soccer sponsorship ranks (Reuters)

By Keith Weir LONDON, July 12 (Reuters) – Online gambling company Bwin.party has agreed a three-year “digital sponsorship” deal with Italian soccer champions Juventus , its fourth partnership with a top European team. Bwin had been shirt sponsor of Spain’s Real Madrid for the past six seasons but has shifted its strategy to try to tap into the online fan base of some of Europe’s best-supported teams, looking for a broader spread of deals to build market share. It did not say what the deal with Juventus – nicknamed the Old Lady in Italian soccer – was worth. …

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