Soccer-Benfica pay TV set to broadcast club’s league matches (Reuters)

LISBON, July 1 (Reuters) – Benfica TV became a pay channel on Monday and will be the sole broadcaster for the club’s Portuguese Premier League home matches – a groundbreaking move among Europe’s top clubs. On top of a fee paid for a basic cable TV package, fans in Portugal will have to pay some 10 euros ($13) per month to watch the Lisbon club’s matches played at the Luz stadium on television. Club President Luis Filipe Vieira hailed the initiative as “historic” and said the deal meant that “Benfica became the first club in the world to fully exploit its TV rights”. …

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