Soccer-Liverpool ramp up social media to unlock Asian markets (Reuters)

By Ian Ransom MELBOURNE, July 25 (Reuters) – Capturing even a small slice of Asia’s four billion consumers is a salivating prospect for any European soccer club and Premier League giants Liverpool see social media as the Trojan horse to unlock the region’s vast commercial potential. Liverpool’s three-year exile from Champions League has not only hurt the club’s finances, but also reduced their brand exposure in far-flung markets. …

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