J-League looks to extend influence in SE Asia (The Associated Press)

In this Aug. 6, 2013 photo, Vietnamese soccer player Le Cong Vinh, right, poses with Consadole Sapporo's President Yoshikazu Nonomura during a news conference as he joins the J-League team, in Sapporo, northern Japan. Le has been one of the biggest stars in Vietnam and Southeast Asia for a number of years. The J-League insists it is committed to developing football in Southeast Asia for the long-term and at a number of levels. (AP Photo/Kyodo News)

SEOUL, South Korea (AP) — The English Premier League has long drawn the most attention among soccer fans in Southeast Asia. Its newest rival for regional audiences comes not from the top leagues in Spain or Italy, but from Japan.

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