Lie – Newcastle United Don’t Need Any PR

In February 2009, in a meeting with the NUSC Derek Llambias said

“Do we need to spend £200k a year on PR? We did have a PR agency, they’ve just been fired”.

It would seem that the problem wasn’t with PR itself, just with who was providing it.  Now that Sports Direct own a 51% stake in a PR company of it’s own called Keith Bishop Associates, we can see in their accounts exactly how much has been paid to them.

Keith Bishop Associates accounts, 2017

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