Hmm, for me, and I still haven't looked, I don't know what tombola do - so how could you say about creating good will.
What might have been best is to pick two teams relatively close together so that people in that catchment area will know about them and that they have two nearly similiar sponsors so judgement could be made.
This way you would be able to see if there were any good will to each of the respective teams etc.
Two to pick (from a quick check of sponsors) are Wigan - 12BET and Bolton - 188BET, respectively just down the road from each other.
Good luck anyway with your dissertation.
Good point. Tombola are a bingo company I think. I have done this questionnaire for WBA-Wolves too, who are both sponsored by gambling companies as well as being rivals, which is similar to what you're saying. If the Wolves forum ever give permission to distribute the questionnaire, it'll be interesting to see their results. Thanks!
Haha, that part of the questionnaire was lifted from a previous study. The emphasis looks daft, doesn't it?