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Dr Kenneth Noisewater

Play the name game

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Play the name game

By Peter Taylor


What's in a name? Gaggles of cashed-up young customers, if you're to believe marketing research released today by a small-business insurance company.


One in three 18-24-year-olds interviewed for the More Th>n Business survey told researchers they would notice and remember a shop with a humorous name.


And 58pc of all 1,973 adults polled conferred, with one in four saying they would even take a closer look at the products or services of a business with a rib-tickling title.


That should come as good news for the multitude of traders that play the name game with more than a liberal peppering of corn.


The insurer dug up plenty of examples as part of its promotion-cum-competition, with an "independent judge" choosing the top 10 from nominations. Taking the cake was Aisle Alter Hymn, a wedding-outfit business in South Shields, Tyne and Wear, targeted at the gay and lesbian civil partnership market.


The top 10


1 Aisle Alter Hymn: wedding outfit shop, Tyne and Wear


2 Battersea Cods Home: fish and chip shop, Sheffield


3 Mad Hackers: hairdressers, Leven, Fife


4 Mr Bit: window cleaners, West Midlands


5 Only foods and sauces: takeaway, Walsall


6 Spruce Springclean: window cleaners, Surrey


7 Tree Wise Men: tree surgeons, Wallington, Surrey


8 Vinyl Resting Place: second-hand record shop, Surrey


9 Walter Wall: carpet sales business, Exeter, Devon


10 Plaice Station: fish and chip shop, Manchester

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