Change @ St. James

[McFaul 35]

So HF are you saying that when SD inevitably become our shirt sponsors, this will also be free?

I honestly did believe you were brighter than this.

 

By linking the shirt deal with the toxic naming rights and quoting £10m for the privilege he's basically minimising the chance of anyone actually taking up the deal. Which means in a years time we will be wandering round with SD on our tops.

 

You're going to mock me here but I think there's worse to come.

 

Nov 11 - stadium name change to "promote the advertising potential"

 

Feb 12 - Llambias blames fans for lack of transfer purchases & sale of Colo "your protests against name change is putting sponsors off"

 

Aug 12 - no new sponsors therefore SD on shirts to "further promote the advertising potential".

 

Oct 12 - Llambias blames fans for lack of transfer purchases & sale of Tiote & Cabaye "protests against name change is putting sponsors off"

 

Feb 13 - Llambias blames fans for lack of transfer purchases & sale of Ba, HBA & Krul "your protests against name change is putting sponsors off"

 

Aug 13 - Club announce they've been forced to add to sponsorship benefits. "have the strips in your corporate colours with your name on the front "amazing chance to fully sponsor a major Championship club for only £50m per season". Sports Direct step in and graciously offer to let use use Blue & Red as a showcase.

 

Aug 15 - "On Sky Sports 7 today we have the clash of the titans, our new First Division coverage starts with a trip to the Sports Direct Arena as Sports Direct FC take on Brighton" meanwhile Football Club United Newcastle play their inaugural game against Hebburn Labour Club in front of a 30k crowd.

 

 

I've made the statement & I stand by it. I will never set foot inside the Sports Direct Arena unless it is to take part in some organised protest, this is our club and our stadium it is not a corporate brand. It is Newcastle United FC @ St James' Park

 

So you will be giving them the very excuse you state they need for all those things you predict.

 

It is and always will be SJP, ignore it.

 

Oh, and you'll never get 30K in Hebburn, it's south of the river, Newcastle can't be based south of the water, nee fucker'd go.

Fuck off you cunt. I hate cunts like you.

[Happy Face 29]

Remember when he bleated on about being unable to take his family to the game because he feared for their safety? I hope the cunt's got plenty security booked…

 

Whilst I'm fucking seething , it's not a total surprise when you look at what's happened over recent months - the changing of the East Stand signs, the defacing of the outside of the Milburn & Gallowgate, the Gallowgate roof etc.

 

Just in case anyone had any doubt about his contempt for us, he's made it absolutely crystal clear now.

 

 

 

 

 

And Stevie, you're the only one on here who has hasn't softened their attitude to him? …Really? Pipe down man

You've all went (apart from PP, LM and me) "I can see where he's taking us here". Aye so can I, to a place he can make as much money as possible, while actually using us. As a business he's making us as an attractive a proposition for a buyer as possible, fine, but don't fuckin decimate and desecrate our heritage doing it.

 

The word you used "defacing" the two stands, is perfect, that's exactly what it is. It's like someone getting a tattoo of a cock on their cheek, that's how bad it looks.

 

Stevie man seriously have a word!

 

Majority of people have commented that Pardew is due praise that wasn't forthcoming this time last year but you can count on one hand (with fingers to spare) the number of people posting on here who have a good word to say about Ashley - and even less about Llambias.

 

Leazes is the only one to have suggested ashley will get us into the champions league

[OTF 6134]

Compunding this by sticking James Perch x 3 on the front page of NUFC.co.uk celebrating a fake anniversary wearing red. Honestly must be taking the piss. No offence intended to Perch, but a chill runs down my spine when I look at his face in this 'promo' ; the way he has the upturned left side of his top lip positioned....

 

How long now have we been running free advertisements for Sports Direct at the stadium?

[Toonpack 6815]

So HF are you saying that when SD inevitably become our shirt sponsors, this will also be free?

I honestly did believe you were brighter than this.

 

By linking the shirt deal with the toxic naming rights and quoting £10m for the privilege he's basically minimising the chance of anyone actually taking up the deal. Which means in a years time we will be wandering round with SD on our tops.

 

You're going to mock me here but I think there's worse to come.

 

Nov 11 - stadium name change to "promote the advertising potential"

 

Feb 12 - Llambias blames fans for lack of transfer purchases & sale of Colo "your protests against name change is putting sponsors off"

 

Aug 12 - no new sponsors therefore SD on shirts to "further promote the advertising potential".

 

Oct 12 - Llambias blames fans for lack of transfer purchases & sale of Tiote & Cabaye "protests against name change is putting sponsors off"

 

Feb 13 - Llambias blames fans for lack of transfer purchases & sale of Ba, HBA & Krul "your protests against name change is putting sponsors off"

 

Aug 13 - Club announce they've been forced to add to sponsorship benefits. "have the strips in your corporate colours with your name on the front "amazing chance to fully sponsor a major Championship club for only £50m per season". Sports Direct step in and graciously offer to let use use Blue & Red as a showcase.

 

Aug 15 - "On Sky Sports 7 today we have the clash of the titans, our new First Division coverage starts with a trip to the Sports Direct Arena as Sports Direct FC take on Brighton" meanwhile Football Club United Newcastle play their inaugural game against Hebburn Labour Club in front of a 30k crowd.

 

 

I've made the statement & I stand by it. I will never set foot inside the Sports Direct Arena unless it is to take part in some organised protest, this is our club and our stadium it is not a corporate brand. It is Newcastle United FC @ St James' Park

 

So you will be giving them the very excuse you state they need for all those things you predict.

 

It is and always will be SJP, ignore it.

 

Oh, and you'll never get 30K in Hebburn, it's south of the river, Newcastle can't be based south of the water, nee fucker'd go.

Fuck off you cunt. I hate cunts like you.

 

You mean hate people who don't cry at the slightest thing ???

[Craig 6300]

They're not gonna ditch the stripes. And Shearer's is fucking shit anyway. Let's not go daft.

 

2 years ago they were never going to ditch SJP as it was sacrosanct.

 

I refuse to put anything past this lot!

[Craig 6300]

What The Chronicle needs to do is take a fucking stand and keep referring to our home ground as St. James park. Im gonna vomit every time I read "Sports direct arena"

 

This is the key like. Not just the Chronicle, we need all the press, especially the beeb, to call it by it's rightful name.

 

The press will, whether they like it or not, lap it up because daring not to will only inccur a media block out.

[Dr Gloom 19784]

Toonpack this is something worth crying about and shouting about. If you disagree you're not a real fan imo

[Happy Face 29]

Snickers? It'll always be marathon.

[McFaul 35]

So HF are you saying that when SD inevitably become our shirt sponsors, this will also be free?

I honestly did believe you were brighter than this.

 

By linking the shirt deal with the toxic naming rights and quoting £10m for the privilege he's basically minimising the chance of anyone actually taking up the deal. Which means in a years time we will be wandering round with SD on our tops.

 

You're going to mock me here but I think there's worse to come.

 

Nov 11 - stadium name change to "promote the advertising potential"

 

Feb 12 - Llambias blames fans for lack of transfer purchases & sale of Colo "your protests against name change is putting sponsors off"

 

Aug 12 - no new sponsors therefore SD on shirts to "further promote the advertising potential".

 

Oct 12 - Llambias blames fans for lack of transfer purchases & sale of Tiote & Cabaye "protests against name change is putting sponsors off"

 

Feb 13 - Llambias blames fans for lack of transfer purchases & sale of Ba, HBA & Krul "your protests against name change is putting sponsors off"

 

Aug 13 - Club announce they've been forced to add to sponsorship benefits. "have the strips in your corporate colours with your name on the front "amazing chance to fully sponsor a major Championship club for only £50m per season". Sports Direct step in and graciously offer to let use use Blue & Red as a showcase.

 

Aug 15 - "On Sky Sports 7 today we have the clash of the titans, our new First Division coverage starts with a trip to the Sports Direct Arena as Sports Direct FC take on Brighton" meanwhile Football Club United Newcastle play their inaugural game against Hebburn Labour Club in front of a 30k crowd.

 

 

I've made the statement & I stand by it. I will never set foot inside the Sports Direct Arena unless it is to take part in some organised protest, this is our club and our stadium it is not a corporate brand. It is Newcastle United FC @ St James' Park

 

So you will be giving them the very excuse you state they need for all those things you predict.

 

It is and always will be SJP, ignore it.

 

Oh, and you'll never get 30K in Hebburn, it's south of the river, Newcastle can't be based south of the water, nee fucker'd go.

Fuck off you cunt. I hate cunts like you.

 

You mean hate people who don't cry at the slightest thing ???

Slightest thing1?!?!??!?!?!?! 130 years of history consigned to memory in one sweep. You fucking arsehole! Will the renaming of NUFC be a slight thing too. As I said last night it will never happen at Celtic or Man Utd. Imagine this "the Champions League Quarter Final between AC Milan and Chelse is live arfter the break from the Dominos Pizza Arena", it's as bad as what he's done. The two of them could spit roast your wife, "well I'm all for sanctioning positive feelings at boardroom level". You're a tit mate a fuckin tit.

[Guest alex]

Toonpack all over this thread like a cheap suit. Probably more pleased about this than our start to the season tbh

[@yourservice 67]

Nice timing again after getting rid of the ST's and him seeing 50,000 this season.

[Sonatine 9981]

Was probably always on the cards, just a matter of when the fat one was going to do it

[OTF 6134]

It was 2 years ago that they 'renamed' St James' Park Sports Direct @ St James' Park, with plenty of signage present a tthe stadium prior to this. The amount of advertisement Sports Direct has garnered completely gratis has reduced the sponsorship income that the club received over this period.

 

...And now they offer up a solution - despite their previous solution not working by their own admittance - that furthering the dallyance into free provision of sponsorship will ultimately lead to a mega payoff through a lucrative multi year deal. In doing so they're digging an even deeper hole and uncovering a new level of resentment.

 

Tottenham Spurs have a existing shirt sponsorship worth a base of 10M per season, despite being just another London Club with a decent but not great history. So how did they manage it? By being properly run. Our shirt is more iconic than theirs, and we're a one city club with a bigger, better stadium. We're also higher in the league than them* but we literally have no chance of emulating their recent off field successes regardless of how well the team performs on the pitch.

 

* - Get in while I can.

[Ayatollah Hermione 12757]

I don't understand how simply plastering Sports Direct over every part of the stadium is good advertising, it's just a horrible overload on the senses. The brand hasn't been improved by being associated with SJP, it's just managed to make something that's grand and historic into a classless billboard.

[Toonpack 6815]

So HF are you saying that when SD inevitably become our shirt sponsors, this will also be free?

I honestly did believe you were brighter than this.

 

By linking the shirt deal with the toxic naming rights and quoting £10m for the privilege he's basically minimising the chance of anyone actually taking up the deal. Which means in a years time we will be wandering round with SD on our tops.

 

You're going to mock me here but I think there's worse to come.

 

Nov 11 - stadium name change to "promote the advertising potential"

 

Feb 12 - Llambias blames fans for lack of transfer purchases & sale of Colo "your protests against name change is putting sponsors off"

 

Aug 12 - no new sponsors therefore SD on shirts to "further promote the advertising potential".

 

Oct 12 - Llambias blames fans for lack of transfer purchases & sale of Tiote & Cabaye "protests against name change is putting sponsors off"

 

Feb 13 - Llambias blames fans for lack of transfer purchases & sale of Ba, HBA & Krul "your protests against name change is putting sponsors off"

 

Aug 13 - Club announce they've been forced to add to sponsorship benefits. "have the strips in your corporate colours with your name on the front "amazing chance to fully sponsor a major Championship club for only £50m per season". Sports Direct step in and graciously offer to let use use Blue & Red as a showcase.

 

Aug 15 - "On Sky Sports 7 today we have the clash of the titans, our new First Division coverage starts with a trip to the Sports Direct Arena as Sports Direct FC take on Brighton" meanwhile Football Club United Newcastle play their inaugural game against Hebburn Labour Club in front of a 30k crowd.

 

 

I've made the statement & I stand by it. I will never set foot inside the Sports Direct Arena unless it is to take part in some organised protest, this is our club and our stadium it is not a corporate brand. It is Newcastle United FC @ St James' Park

 

So you will be giving them the very excuse you state they need for all those things you predict.

 

It is and always will be SJP, ignore it.

 

Oh, and you'll never get 30K in Hebburn, it's south of the river, Newcastle can't be based south of the water, nee fucker'd go.

Fuck off you cunt. I hate cunts like you.

 

You mean hate people who don't cry at the slightest thing ???

Slightest thing1?!?!??!?!?!?! 130 years of history consigned to memory in one sweep. You fucking arsehole! Will the renaming of NUFC be a slight thing too. As I said last night it will never happen at Celtic or Man Utd. Imagine this "the Champions League Quarter Final between AC Milan and Chelse is live arfter the break from the Dominos Pizza Arena", it's as bad as what he's done. The two of them could spit roast your wife, "well I'm all for sanctioning positive feelings at boardroom level". You're a tit mate a fuckin tit.

 

Consigned to memory, get a grip man, who amongst supporters (who are all that matters tbh) anywhere (except Sunlun for the wind up factor) is going to call it SD Arena. No-one who matters will. It is and always shall be SJP.

 

Do I think what he's done is right, no. But it makes no difference unless you let it.

 

You got over SD @ SJP, you'll get over this.

[Ayatollah Hermione 12757]

Nobody in the media took SD@SJP seriously, they'll be calling it Sports Direct Arena though.

[Guest alex]

I would imagine the long term aim is to make SD an internationally recognised brand. He's already opened stores in France and will hope the PL's world-wide profile will benefit SD.

[ewerk 26232]

I don't understand how simply plastering Sports Direct over every part of the stadium is good advertising, it's just a horrible overload on the senses.

 

That's their advertising style though. Watch their TV adverts or go into one of their shops, the brand is everywhere, it is meant to reinforce the fact that the brand, the store and the products are cheap.

Edited November 10, 2011 by ewerk

[Kitman 2188]

The owner's a cunt who doesn't give a shit about the tradition of the club. There's a buck in it somewhere for him, that's all he cares about. The timing and sequencing of this is pretty calculated and contemptuous too. It's a shame he can't leave well alone but then I don't suppose he cares what people think.

[McFaul 35]

So HF are you saying that when SD inevitably become our shirt sponsors, this will also be free?

I honestly did believe you were brighter than this.

 

By linking the shirt deal with the toxic naming rights and quoting £10m for the privilege he's basically minimising the chance of anyone actually taking up the deal. Which means in a years time we will be wandering round with SD on our tops.

 

You're going to mock me here but I think there's worse to come.

 

Nov 11 - stadium name change to "promote the advertising potential"

 

Feb 12 - Llambias blames fans for lack of transfer purchases & sale of Colo "your protests against name change is putting sponsors off"

 

Aug 12 - no new sponsors therefore SD on shirts to "further promote the advertising potential".

 

Oct 12 - Llambias blames fans for lack of transfer purchases & sale of Tiote & Cabaye "protests against name change is putting sponsors off"

 

Feb 13 - Llambias blames fans for lack of transfer purchases & sale of Ba, HBA & Krul "your protests against name change is putting sponsors off"

 

Aug 13 - Club announce they've been forced to add to sponsorship benefits. "have the strips in your corporate colours with your name on the front "amazing chance to fully sponsor a major Championship club for only £50m per season". Sports Direct step in and graciously offer to let use use Blue & Red as a showcase.

 

Aug 15 - "On Sky Sports 7 today we have the clash of the titans, our new First Division coverage starts with a trip to the Sports Direct Arena as Sports Direct FC take on Brighton" meanwhile Football Club United Newcastle play their inaugural game against Hebburn Labour Club in front of a 30k crowd.

 

 

I've made the statement & I stand by it. I will never set foot inside the Sports Direct Arena unless it is to take part in some organised protest, this is our club and our stadium it is not a corporate brand. It is Newcastle United FC @ St James' Park

 

So you will be giving them the very excuse you state they need for all those things you predict.

 

It is and always will be SJP, ignore it.

 

Oh, and you'll never get 30K in Hebburn, it's south of the river, Newcastle can't be based south of the water, nee fucker'd go.

Fuck off you cunt. I hate cunts like you.

 

You mean hate people who don't cry at the slightest thing ???

Slightest thing1?!?!??!?!?!?! 130 years of history consigned to memory in one sweep. You fucking arsehole! Will the renaming of NUFC be a slight thing too. As I said last night it will never happen at Celtic or Man Utd. Imagine this "the Champions League Quarter Final between AC Milan and Chelse is live arfter the break from the Dominos Pizza Arena", it's as bad as what he's done. The two of them could spit roast your wife, "well I'm all for sanctioning positive feelings at boardroom level". You're a tit mate a fuckin tit.

 

Consigned to memory, get a grip man, who amongst supporters (who are all that matters tbh) anywhere (except Sunlun for the wind up factor) is going to call it SD Arena. No-one who matters will. It is and always shall be SJP.

 

Do I think what he's done is right, no. But it makes no difference unless you let it.

 

You got over SD @ SJP, you'll get over this.

Do you think Sky Sports and the BBC and the newspapers will be referring to where a game has taken place as SJP? You must be off your trolley pal, the whole world will think we now play at the SD Arena. I'd rather it was called the STD Arena than this. Kids will grow up, impressionable kids 8-14 and it will just be normal to call it the Sports Direct Arena, they'll grow wondering what the fuss is about SJP. He's done everything else you can do to strip a club of it's dignity, this is the worst, and the only lower he can go now is changing our colours and actually renaming the club.

[jaythesouthernmag 0]

If he wants to generate business for his company he should plaster the name where his target demographic will see it. The dole office or on Jeremy Kyle.

 

I hope this is leading to some kind of sale to the yanks. Do their stadiums have company names associated with them like the home depot not sure as don't watch them?

 

Can't believe the fucking timing either, going into the hardest 3 games after an amazing start to the season, great planning. Any commercial director worth his salt could sell the advertising space/shirt deal for a mint without even touching the stadium

 

Fucking Arseholes

[Craig 6300]

I would imagine the long term aim is to make SD an internationally recognised brand. He's already opened stores in France and will hope the PL's world-wide profile will benefit SD.

 

His driving reason for buying NUFC 4 years ago was never for the club's benefit or as a playboy's toy IMO, it was purely as a vehicle to peddle his precious Sports Direct brand into a wider audience.

 

We are treated with contempt tbh - if he could do all this without us being attached to it, he'd gladly do so.

[ewerk 26232]

I would imagine the long term aim is to make SD an internationally recognised brand. He's already opened stores in France and will hope the PL's world-wide profile will benefit SD.

 

His driving reason for buying NUFC 4 years ago was never for the club's benefit or as a playboy's toy IMO, it was purely as a vehicle to peddle his precious Sports Direct brand into a wider audience.

 

We are treated with contempt tbh - if he could do all this without us being attached to it, he'd gladly do so.

 

That's not true imo. There are much easier and less expensive ways of doing that than buying a football club. I'm not saying that it wasn't a consideration but I don't believe it was the driving factor behind the purchase.

[Craig 6300]

I would imagine the long term aim is to make SD an internationally recognised brand. He's already opened stores in France and will hope the PL's world-wide profile will benefit SD.

 

His driving reason for buying NUFC 4 years ago was never for the club's benefit or as a playboy's toy IMO, it was purely as a vehicle to peddle his precious Sports Direct brand into a wider audience.

 

We are treated with contempt tbh - if he could do all this without us being attached to it, he'd gladly do so.

 

That's not true imo. There are much easier and less expensive ways of doing that than buying a football club. I'm not saying that it wasn't a consideration but I don't believe it was the driving factor behind the purchase.

 

I didn't at the time, but the more this goes on and the increased contempt / lack of respect he shows for those who pay the ticket prices, the more I think that is his mantra.

[ChezGiven 0]

Does anyone want to produce a list of club football stadium name changes across the globe in the past 20 years?

 

It's shit but this was inevitable and if it's linked to the shirt sponsorship, it would be insane if done for free. I can't prove it will lead to increased commercial income so from that perspective it's a massive piss-take, if it does increase income then it's a sign of the times.

 

PP, am bright enough to know that you railing against the poor financial performance of the club and stating on here that they should be doing everything in their power to to increase that income is consistent with how they have presented this deal. Clearly the assumption is that this is just free advertising but if it's not, then thy are just doing what you said they should be doing. I know you would never have suggested this but you did say they should increase income. I know J69 has already said that even if it does we won't see a penny but operating income (as opposed to player sales) is the basis for the wage bill.

 

I don't like this (I don't think am as upset as some to be fair) but it's been on my mind for ages. When you look at the income streams from a business perspective, they are doing everything they can to increase each component; the season ticket deal, the corporate evenings to sell the boxes and trying to improve on the shite £2m a year from northern rock. Hate to say it but it's true, this is consistent with revenue maximisation strategy. Let's just hope as HF and Gemmill have pointed out that its part of a broader strategy to sell the club. However, that certainly bow won't bring the name back.