So this is going to be the week when Mike Ashley can rightly say he is getting the hang of this football lark.
European ties against the likes of Benfica in April
A transfer / wage system that works
A squad that just keeps getting better
Great season ticket deals for fans
And a profit making football club
And all this before the the big bucks TV money rolls in.
Of course it hasn't been delivered without pain, but few revolutions are smooth.