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Chav fighting classes.


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Gymbox, which runs three fitness centres in London, offers courses called "Chav Fighting" to train men and women how to defend themselves from street attacks.

The firm advertised the sessions through a leaflet bearing the heading: "Martial arts with Burberry belts and a fist full of sovereign rings. CHAV FIGHTING One of 100 different classes every week."

 

"Why hone your skills on punch bags and planks of wood when you can deck some Chavs?

"Welcome to the wonderful world of Chav Flighting. A world where Bacardi Breezers are your sword and ASBOs are your trophy.

However, the Advertising Standards Authority launched an investigation after people complained that the flier condoned violence against certain members of society.

Complainants also claimed that the leaflet encouraged attacks on women by plugging another class called "Bitch Boxing".

In response, Gymbox said it had named the class "Chav Fighting" to draw attention to the courses in "witty manner".

It added that it believed the advert was not offensive because nobody would ever admit to being a chav because of the negative connotations of the term.

Gymbox cited the definition of the phrase on Wikipedia, the online encyclopedia, which describes a chav as "a white aggressive teen or young adult, of working class background, who wears branded sports and casual clothing, who often fights and engages in petty criminality, and is often assumed to be unemployed or in a low paid job".

 

http://www.telegraph.co.uk/news/uknews/557...ng-courses.html

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