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Premiership in new £625m TV deal


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http://news.bbc.co.uk/1/hi/business/6273617.stm

 

 

The winner of football's Premiership will net an extra £50m from next season after the league agreed a new £625m deal for overseas television rights.

 

Income from the deal means even the team finishing bottom of the pile will claim £30m - about what current title holders Chelsea won last season.

 

The money adds to income from domestic broadcast and internet contracts.

 

"This deal really does take us on to another level," league chief Richard Scudamore told the Daily Telegraph.

 

Overseas appeal

 

BSkyB and Setanta are sharing the domestic television rights for Premiership matches from next season.

 

The rivals were successful bidders in an auction to show top-flight games, beginning in the 2007/8 season.

 

The domestic TV rights auction generated £1.7bn ($3.1bn) for the Premier League, with BSkyB paying £1.3bn for its four packages of games and Setanta £392m for its two.

 

Setanta broke Sky's monopoly and has rights to 46 live matches a season, while BSkyB has won the rights to 92 live matches, including the "A" package of games on late Sunday afternoons.

 

The Premiership's appeal overseas has gone from strength to strength, thanks to high-profile players and the league's reputation for excitement.

 

BBC sports editor Mihir Bose said that the big winners of the new deal would be top-flight players and their agents, with supporters and lower league sides unlikely to see any real benefits.

 

Winner of the first division gets £1.5M or something. Absoloutley ridiculous.

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the rich get richer and grassroots football suffers as a result.

 

that's fine if you don't mind man u and chelsea dominating everything, but doesn't bode well for the national side, and the rest of the country's professional clubs.

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The "I'm alright Jack" attitude is annoying. Don't the majority of Premier league chairman look at this and fear what happens if they go down? Surely they could push for a larger percentage to go to at least the championship teams.

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