I get that it's annoying but you have to just ignore it. Or better still don't watch it. I haven't watched the build up to a football match in years cos ultimately it doesn't matter what these people think and invariably what they think is wrong because they're thick. Or worse than that, they're just saying wrong stuff to get a bite, which is exactly what's happening here.
We don't win by trying to counter it, we win by ignoring it. You're right that we shouldn't have to listen to what some Arsenal player who gets his knowledge from the back page of the Sun thinks about Newcastle and that the broadcaster should be doing better than that....but we don't have to watch or listen to it. And when you don't, you make what that person thinks irrelevant, which is what it actually is. When it gets rehashed on twitter, that gives it relevance.
People are moaning on twitter about Keys trying to stay relevant and in the public eye.....aye, he is, and guess what, you're helping him. (not you personally)
Sorry, rant. It just annoys me because Keys has hit the fucking jackpot this weekend and I hate the irrelevant little fat, middle management, never kicked a ball in his life, cunt.