Tom 13915 Posted June 16, 2011 Share Posted June 16, 2011 Budweiser is to sponsor the FA Cup for the next three years. The all-American beer Budweiser has joined a roll call of brands that also includes fast food outlet McDonald's and chocolate giant Mars in bankrolling the Football Association, as it was unveiled as the new sponsor of the FA Cup. Some fans may struggle to spot any similarities between the "king of beers" and the world's oldest cup competition. But the FA general secretary, Alex Horne, begged to differ on a day when Uefa revealed Wembley would host the Champions League final for the second time in three seasons in 2013. "Like the FA Cup, Budweiser has a proud heritage and a long history of being involved in football," said Horne, unveiling a three-year deal, understood to be worth £8m a year to the FA, that will see the competition become "the FA Cup with Budweiser". "Given the global reach of this sponsorship, we will see the FA Cup promoted around the world like never before which is great for the fans and the players," added Horne. "It's an iconic competition," said Chris Burggraeve, Budweiser's chief marketing officer. "And iconic status doesn't come just like that. You get it with hard work and gaining the trust of the people you work with." Budweiser's marketers backed the FA chairman David Bernstein's decision to jettison the more radical proposals that emerged from a recent wide-ranging review of the competition, the health of which is a constant topic of debate. Instead, Horne said that minimum ticket prices would be reduced to £10 from £15 and the final confirmed in a 5.15pm kick-off slot because it better fitted the habits of TV viewers. Horne said he was confident that the FA would be able to work with the Premier League to avoid a repeat of this year, when the FA Cup final clashed with a full Premier League programme. Although top-flight matches will take place on the same weekend, Horne said they hoped to create "some daylight" in the schedule by holding league games at lunchtime and the FA Cup final at teatime. Bernstein said he was "absolutely delighted" with Uefa's decision to come back to Wembley in 2013 to mark the FA's 150th anniversary. Michel Platini, Uefa's president, has promised to look again at ticket prices for the flagship final after they were heavily criticised as too expensive for this year's encounter between Barcelona and Manchester United. "It's very unusual for a final to be held in the same place twice in three years. The Champions League final was an outstanding success," Bernstein said. "Uefa were delighted with the result and we were delighted. As I've said on a number of occasions now, Wembley came of age that weekend." Signing a deal for the FA Cup at the same rate as the previous one is a huge relief for the FA, which has also recently signed Vauxhall to replace Nationwide as the England team sponsor. Now, it faces an uphill task to persuade ITV to renew its £275m deal for England and FA Cup matches, given that the BBC has indicated it is unlikely to bid. Sickener. Link to comment Share on other sites More sharing options...
trophyshy 6490 Posted June 16, 2011 Share Posted June 16, 2011 Link to comment Share on other sites More sharing options...
Tom 13915 Posted June 17, 2011 Author Share Posted June 17, 2011 Where the fuck was that from? Link to comment Share on other sites More sharing options...
Monkeys Fist 39248 Posted June 17, 2011 Share Posted June 17, 2011 Link to comment Share on other sites More sharing options...
trophyshy 6490 Posted June 17, 2011 Share Posted June 17, 2011 Where the fuck was that from? Dennis Pennis Link to comment Share on other sites More sharing options...
Monkeys Fist 39248 Posted June 17, 2011 Share Posted June 17, 2011 The "orange juice , concentrate" gag makes me giggle every time Link to comment Share on other sites More sharing options...
trophyshy 6490 Posted June 17, 2011 Share Posted June 17, 2011 (edited) Mike Strutter Edited June 17, 2011 by trophyshy Link to comment Share on other sites More sharing options...
Tom 13915 Posted June 17, 2011 Author Share Posted June 17, 2011 Class Link to comment Share on other sites More sharing options...
Lazarus 0 Posted June 17, 2011 Share Posted June 17, 2011 Where the fuck was that from? Dennis Pennis is that real fur?yes do you consider yourself a murdering bastard? no Link to comment Share on other sites More sharing options...
Billy Castell 0 Posted June 18, 2011 Share Posted June 18, 2011 I'm most disappointed that such a shit beer is sponsoring the FA cup. Link to comment Share on other sites More sharing options...
Dr Kenneth Noisewater 0 Posted June 18, 2011 Share Posted June 18, 2011 the final confirmed in a 5.15pm kick-off slot because it better fitted the habits of TV viewers. Link to comment Share on other sites More sharing options...
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