It's being used to pay Sports Direct for the PR advice they provide to the club. That and filling in the bore hole that was paid for with transfer funds 5+ years ago. We're also paying the full wages of some of the additional dead wood that have returned from loans. And don't forget that the stadium hasn't been renamed so we've forgone that massive windfall because the Geordie masses would rather be in a relegation scrap than have a club that's effective in securing funding from sponsors. Take a look at our demurely adorned ground where we've opted for the traditional beauty of a football stadium over garish advertisement hoardings ad infinitum.
Also now that we're into the 6th year of our latest 5 year plan things might be a little unclear.