it's not that he's milking the club. successful football clubs as a rule are not profitable but he's had a lot of free global advertising for sports direct, his company that does make money. as far as i'm aware the chav sportswear retailer isn't actually putting money into the club to have its name splashed all over the stadium.
anyway; it's more that he could be putting more of his own cash into the club as things stand - if he wanted to - that grates with me. he's fucking minted man. why buy the club if you're not passionate about the team doing well? it strikes me that he doesn't give much of a shit.