Monkeys Fist

You are right I did and I stand by that although not the statement "everything in their power", some things are not for sale, at least not at a price that wont really make any significant difference. Put it this way, if we did manage to sell it, its less than a 3rd of how much we got for Carroll, is AC 3 times more important to NUFC fans than SJP? The thing is you and I know fine well that we will never sell the name of the ground to any other company because they all know its toxic to be associated with and even if not, its hugely over priced. By adding the shirt sponsorship into the deal then hes effectively cut off our chances of any other advertiser. This means SD gets both for free and appears to be doing us a favour by taking it. I bet you now that if you were to ring the club and ask to buy a dozen advertising boards in the Gallowgate you'd be told that there werent any available yet all of those SD ones should be up for sale to anyone that wants them. We all know that they arent paying the going rate for that advertising (if at all). Anyone who believes they are would be foolish after all why buy 200 advertising boards in one ground and have them appear on tv 4 times a year when you could buy 20 each at 10 clubs and get them seen 40 times by even more people? No doubt people will make the argument that hes not gaining anything by not paying but I honestly believe he is. Additional advertising raises the profile of SD and in turn the profits. As major shareholder he gains from those both in "paper wealth" and actual dividends. NUFC however is different, the more profit it makes then the more the fans expect to see investing in the team etc and him taking money out will not be seen well. So he gives away the advertising and the club end up 2,3,4 or more millions down however all that does is reduce the amount we can spend on players so hes not out of pocket at all. SD however reaps the benefits of world wide exposure, not only in the amount of ads in and around the ground but other things as mentioned on here by others. Everytime the ground is mentioned on tv, in media etc. Maps, every map of the city will at some stage be renewed and instead of saying "St James' Park" will hold the name of his company. as said before, google searches, Sports Direct will now have an absolutely massive increase in the number of webpages its mentioned on. Wikipedia, every football site that details clubs etc etc etc, it will even start appearing on SDs competitors websites! Wigan will not have to carry the words Sports Direct in their write ups of the match etc. Club merchandise, we'll no doubt start seeing numerous merchandising of the ground appearing "buy models of the Sports Direct stadium" etc, it may not make SD any actual money but again its further putting the name Sports Direct into homes. Theres probably a thousand more things, some of them massive, some insignificant but each and every one of them is seen by somebody somewhere and all of those are free. Stevie also hit the nail on the head when he points out that there are going to be kids growing up who know no other name than "Sports Direct Arena", 20 year down the line and someone comes in to reclaim our club, this place will erupt again when the new people dare to change the name to St James' Park. I cant put forward strongly enough how bad I think this is, the name of our stadium, thats changed and grown over time but has always been known as SJP is erased overnight by some fat bloke looking to increase his already massive gut. I'll be slated for this but I dont care, I would prefer we went down than this, as proven already you can recover from a relegation, this is history, this is tradition and this is way more significant than a league placing. I will follow this club whether it is in the Champions League or the Northern Alliance, what I wont do is ever accept that changing one of our most important and iconic symbols is anything other than bad. Excellent post that like Pud :clapping: Is he now going to change the name of St James Holdings Ltd too?

Let me know when and I'll be there to 'carry your lights'

Proof positive that they're taking the piss. Wankers.

time to re-post this.... http://www.punchinthefacebook.com/node/255 btw, in the comments

90 minutes of that on December 3rd if you please.... Won't that be more free advertising? I'd rather hear 90 minutes of "St James Park is where we play" or some such

exactly Well I must be a mug then, because to me, ok, it's a name to a venue or location, but at the end of the day what do you KNOW the place as ? I'm from Crewe, South Cheshire, our local team played at Gresty Road, now the 'Alexandra Stadium', but to me it will always be 'Gresty Road' and nothing else as will SJP. Perhaps the way to go would have been to call it 'SJP sponsored by xyz', thus keeping all parties happy, but you could imagine radio 5 saying that, 'Over to SJP ....' Some how I don't think so. It comes down to money, and if some one says 'Over to SDA', then that will be picked up by listeners, and then they go to the website, spend money, which goes to Ashley and hopefully in to Newcastle.(Wild howls of derision heard from the baying mob.) because at the end of the day it all boils down to money. The problem being, there's no fucking money- it's a freebie for SD

exactly I will add there are many others apart from me LM and PP who were against Ashley, wasn't thinking straight before anyone gets emotional.

Maybe we should rename the board " Big, Bouncy And Busty" for two years, as an example to potential sponsors of the benefits they can reap?

People still wouldn't be happy but they'd be less pissed off if it was named after the SBR Foundation for a couple of years. Maybe this should be the thrust of any protest against this? By naming it after SBR Foundation, it would be measurable how much extra income was generated for them. Well if there's no income coming in yet and they truly want to showcase the brand, why not brand it the SBF Arena until they so-called big bucks appear? It'd be far more palletable to the fans and it would prove that it isn't their intentions to simply use it to showcase the SD brand in another place. Some of the journos need to put this to them. Seriously..... Tom, you have a journo contact don't you? get busy mate

People still wouldn't be happy but they'd be less pissed off if it was named after the SBR Foundation for a couple of years. Maybe this should be the thrust of any protest against this? By naming it after SBR Foundation, it would be measurable how much extra income was generated for them.

What standards are being diluted? When have England ever worn the poppy on the shirt? you can answer the complete post if you like, then go back to the Guardian or whatever other student rag you read. Answer the question. He doesn't answer questions man, that would spoil the 'man of mystery' legend he has imagined for himself. * goes back to hugging tree whilst swigging meths from a bottle wrapped in Amnesty International Magazine*

This Seems in the heat of "debate", it's being forgotten that they have already changed the name, it's done, a fait accompli, and I 'll bet my house we aren't getting £10 million from SD for it. We are stuck with this cunt until he sells or dies from obesity , and now we have lost our stadium name.

Will they make the stadium announcer use their new name? I can see that going down well.

Chez, re your point at the end. I think you're right that it won't revert back to SJP, no company is going to pay to NOT have the stadium named, but right now, I'd be over the moon if someone came in and took the deal, if it meant we didn't have the SD brand plastered everywhere. There's also nothing to stop a company putting the SJP back into the name - The Northern Rock St. James Park is a million times more palatable than SD Arena.

That went well then.

I wonder if the Fat Cunt will have the audacity to auction of the SJP sign, like he tried with the East Stand. How did that auction go btw, anyone know?

http://www.nufc.co.uk/articles/20111110/club-announce-stadium-name-plans_2281670_2511479 Worst taste joke imaginable

Why can't we have both? Do you honestly believe ,Chez, that a single penny of this, so far, non existent £10million will make it's way to the transfer kitty?

Remember when he bleated on about being unable to take his family to the game because he feared for their safety? I hope the cunt's got plenty security booked… Whilst I'm fucking seething , it's not a total surprise when you look at what's happened over recent months - the changing of the East Stand signs, the defacing of the outside of the Milburn & Gallowgate, the Gallowgate roof etc. Just in case anyone had any doubt about his contempt for us, he's made it absolutely crystal clear now. And Stevie, you're the only one on here who has hasn't softened their attitude to him? …Really? Pipe down man

Surprised she didn't winkle it out of him, guess he must have clammed up Due to loss of mussel, walks with a limpet now , and as a result lived as a hermit.

We need the verdict of Billy Big Cock.

Peroxide blonde moment?