Sturridge is too greedy and nowhere near clinical enough to do it for England yet. Hopefully this tournament experience will do him good and come the Euros he won't be trying to sidefoot one in from 25 yards out anymore.
Rooney is comfortably England's best technical player, and his coming deep to get the ball is mostly because we're playing Gerrard in the holding midfielder role. When your two CMs are Gerrard and Henderson, there's no-one to pick the passes to the forwards - hence Rooney dropping so deep against Uruguay to set off Sterling & Sturridge. The latter two were both poor against Uruguay (although Sturridge did very well for our goal). Not necessarily their fault given it's very much in at the deep end for them, but they should both have been benched at half time.
Also it's a bit unfair to criticise Rooney for hitting the bar with that header - he was always going to be under it but he was the only player attacking that ball in a scoring position. None of the other fuckers scarcely got anywhere near a threatening position all night. It was an inch away from hitting the bar and going in.
Our current problem is we're over-reliant on Rooney to provide the majority of our goals and assists. We don't have the players who can conjure something out of nothing or be clinical enough to stick away two chances like Suarez.