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http://www.readytogo...ad.php?t=712454

 

Pedro - cheeky bid

 

Not getting a game at barca, worth a 10mil bid?

 

...

 

 

 

 

 

 

Oh and... uh oh!

 

http://www.readytogo...ad.php?t=712590

 

Which is the bigger club?

 

The unwashed or Everton?

I think outside the 'top 6' in terms of 'big club' status is goes:

 

Everton

Newcastle

Villa

Us

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Oil giant behind Sunderland's £20m shirt deal with 'charity'

 

PUBLISHED: 23:29, 30 June 2012 | UPDATED: 23:34, 30 June 2012

Sunderland's new shirt deal, understood to be worth around £20million a season, may not be quite what it seemed when it was announced last week.

In return for the cash, Sunderland will carry on their shirts the name and logo of Invest In Africa, which Sunderland described as a 'ground-breaking, not-forprofit initiative' to help promote investment in Africa.

 

article-2167000-13C6D7E7000005DC-24_468x330.jpg

Big deal: Aidan Heavey with Ellis Short and David Milliband at sponsorship deal

Former Foreign Secretary David Milliband, Sunderland's vice-chairman, was also at the launch of the sponsorship and Sunderland chairman Ellis Short, a Texan, added to the quasi-charitable tone of the announcement by saying: 'What stands out is … it truly gives something back to both our own region and to [Africa].'

But far from being a charitable deal of any kind, IIA, which also describes itself as a 'not-for-profit business initiative', has been set up and, for now, remains solely funded by Tullow Oil, a £12.5bn stock market-listed firm with major operations around the world, especially in Africa.

The IIA website boasts that it is 'building a partnership of companies operating successfully on the continent to inspire other businesses to follow their lead'. In fact, Invest In Africa has only one partner, Tullow Oil, six months after IIA was launched.

Tullow spokesman George Cazenove has confirmed that while IIA is technically an independent entity, it was founded by Tullow and employs just one person, director Will Pollen.

In effect, Sunderland's sponsorship deal is with Tullow, who have been accused of pocketing wealth from African nations' resources, and of damaging local business, notably fishing in Ghana, where there are exclusion zones around rigs.

Cazenove admitted that IIA's website description of multiple founding partners 'was definitely a PR mistake', although he added: 'There will be other partners, significant companies, household names from various sectors, and soon.'

And on the status of Sunderland's new sponsors, Cazenove said: 'Let's be clear, this isn't a charitable enterprise, it's not about altruism.

'It's not aid that will help Africa, it's investment. Having a billboard will spread that message - and Sunderland's shirt is that billboard.'

Sunderland will profit from the cash windfall and hope they gain fans in Africa through having the word on their chests. Tullow want a more westernised business culture across Africa to help boost their own coffers.

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