SCOREBOARD1 0 Posted November 9, 2011 Share Posted November 9, 2011 Someone please tell me me this a fucking joke Link to comment Share on other sites More sharing options...
Meenzer 14055 Posted November 9, 2011 Share Posted November 9, 2011 Official statement at midnight apparently. Released by a topless Mike Ashley, pissed and helpless with laughter. Drinking in front of the computer again? Link to comment Share on other sites More sharing options...
hostile_statue 0 Posted November 9, 2011 Share Posted November 9, 2011 Guess this was just another lie then: "We will showcase Sports Direct until the end of the season," chief executive Derek Llambias told BBC Newcastle."I'm sure we're going to get a sponsor in for next season." Former Newcastle chairman Freddy Shepherd criticised the move to re-name the stadium, telling BBC Sport that "there are some things that money can't buy". Ashley angered supporters of Newcastle when he announced the club's plans to rename the stadium for commercial purposes. The announcement came on the same day as he took the club off the market after failing to attract a buyer willing to pay the reduced asking price of £80m. He had bought the Magpies for £134m two years ago while it was still in the Premier League. Asked if the name "St James' Park" would always remain amid an angry response from fans, Llambias said: "Absolutely. In our reign, absolutely." Link to comment Share on other sites More sharing options...
Howay 12457 Posted November 9, 2011 Share Posted November 9, 2011 (edited) Fat cunt, totally incompetent fat cunt. He really can't seem to help himself really anytime we're showing any sort of signs of progression he needs to do something to try and rock the boat it seems, what's becoming a positive atmosphere at games will again turn strongly negative anyone that still thinks this bloke is good for us is a mug. I'll never ever refer to the ground as anything but St James' Park. Just another needless smack to the face of every Newcastle fan from this total waste of skin. Edited November 9, 2011 by Barton7 Link to comment Share on other sites More sharing options...
Isegrim 8870 Posted November 9, 2011 Share Posted November 9, 2011 And in next week's news Lambiarse will probably complain again about fans being mean to poor Mikey boy... Link to comment Share on other sites More sharing options...
toonotl 2415 Posted November 9, 2011 Share Posted November 9, 2011 I don't believe this will happen. Ashley is not that stupid. Surely not. Link to comment Share on other sites More sharing options...
Monroe Transfer 0 Posted November 9, 2011 Share Posted November 9, 2011 Can one of you clever financial types explain to simpletons like myself what sort of extra revenue Sports Direct receives from branding like this? I.e. is it even really worth it for them? Link to comment Share on other sites More sharing options...
Happy Face 29 Posted November 9, 2011 Share Posted November 9, 2011 Can one of you clever financial types explain to simpletons like myself what sort of extra revenue Sports Direct receives from branding like this? I.e. is it even really worth it for them? You're asking if advertising works? The billions pumped into it every year suggests so. Link to comment Share on other sites More sharing options...
Ayatollah Hermione 12767 Posted November 9, 2011 Share Posted November 9, 2011 Undone all the good PR again. Hopeless. Link to comment Share on other sites More sharing options...
Isegrim 8870 Posted November 9, 2011 Share Posted November 9, 2011 Undone all the good PR again. Hopeless. If true, it has to be intentional, because nobody can be so stupid. Link to comment Share on other sites More sharing options...
Kid Dynamite 5908 Posted November 9, 2011 Share Posted November 9, 2011 Guess my boycott is back on then! I'm struggling to believe even MA is this daft by the way Link to comment Share on other sites More sharing options...
Monroe Transfer 0 Posted November 9, 2011 Share Posted November 9, 2011 Can one of you clever financial types explain to simpletons like myself what sort of extra revenue Sports Direct receives from branding like this? I.e. is it even really worth it for them? You're asking if advertising works? The billions pumped into it every year suggests so. What's with the attitude? Difference between it bringing in a massive increase in money for the company, as opposed to bringing in a moderate amount more that is offset by fans of the club's anger towards the decision in the short and long term. And possible lost revenue from said angry fans (however minimal), if they feel that way inclined. It's good for spreading the name out across the world, but bad because you know it will offend the people you're supposed to be one with. Link to comment Share on other sites More sharing options...
donaldstott 0 Posted November 9, 2011 Share Posted November 9, 2011 Can one of you clever financial types explain to simpletons like myself what sort of extra revenue Sports Direct receives from branding like this? I.e. is it even really worth it for them? Needs a marketeer not a financial type. It's all about brand awareness. Having his branding at the ground limits it to a TV audience for those televised games and those in the ground. Renaming it opens up millions more mentions of his brand (newspaper reports, radio reports, Non televised games twitter, facebook). However, by the time you take all the negative brand damage of such a move and no doubt a lot of SJP regulars who will now boycoutt his stores, the benefit isn't that great. In pure business terms it's probably worth the risk. Link to comment Share on other sites More sharing options...
Gemmill 34462 Posted November 9, 2011 Share Posted November 9, 2011 Never mind branding, as pisstakes go, it's a fucking doozie. Link to comment Share on other sites More sharing options...
Kid Dynamite 5908 Posted November 9, 2011 Share Posted November 9, 2011 It's been pointed out that we have only just put the sports direct @ st James Park signs up last month. Points towards it being bullshit Link to comment Share on other sites More sharing options...
Monroe Transfer 0 Posted November 9, 2011 Share Posted November 9, 2011 Can one of you clever financial types explain to simpletons like myself what sort of extra revenue Sports Direct receives from branding like this? I.e. is it even really worth it for them? Needs a marketeer not a financial type. It's all about brand awareness. Having his branding at the ground limits it to a TV audience for those televised games and those in the ground. Renaming it opens up millions more mentions of his brand (newspaper reports, radio reports, Non televised games twitter, facebook). However, by the time you take all the negative brand damage of such a move and no doubt a lot of SJP regulars who will now boycoutt his stores, the benefit isn't that great. In pure business terms it's probably worth the risk. It's a shame that Sports Direct has always been his proverbial favourite son, with only the required amount of affection (money) being spent on NUFC. I wish he'd keep the two separate, or at least do things with SD to benefit NUFC instead of it always being the other way around. Link to comment Share on other sites More sharing options...
Howay 12457 Posted November 9, 2011 Share Posted November 9, 2011 I'm struggling to believe even MA is this daft by the way Completely agree with this, it's absolutely appalling if this is true. Back to the poisonous atmospheres of previous seasons. Link to comment Share on other sites More sharing options...
hostile_statue 0 Posted November 9, 2011 Share Posted November 9, 2011 Renaming the club has to be the next step. We'll be the next Red Bull Salzburg. Link to comment Share on other sites More sharing options...
Monroe Transfer 0 Posted November 9, 2011 Share Posted November 9, 2011 I'm struggling to believe even MA is this daft by the way Completely agree with this, it's absolutely appalling if this is true. Back to the poisonous atmospheres of previous seasons. I'm not saying "it's just a name" or anything like that, but we should try to keep our feelings towards the owner seperate from our respect and appreciation of how the players and staff are doing. Link to comment Share on other sites More sharing options...
donaldstott 0 Posted November 9, 2011 Share Posted November 9, 2011 It's been pointed out that we have only just put the sports direct @ st James Park signs up last month. Points towards it being bullshit He's never exactly been in it for the long game though has he. Buy em cheap and sell me high etc. Link to comment Share on other sites More sharing options...
Ayatollah Hermione 12767 Posted November 9, 2011 Share Posted November 9, 2011 (edited) I imagine Pardew sees these announcments and just sits there thinking "for fuck's sake, MAN" Edited November 9, 2011 by Ayatollah Hermione Link to comment Share on other sites More sharing options...
Monroe Transfer 0 Posted November 9, 2011 Share Posted November 9, 2011 .com, spot on. Name and shame Almost two years to the day that a "rebranding" of St.James' Park to "sportsdirect.com @ St James' Park" was announced and just weeks after signage to that effect was erected, a further change now looms, after details of Thursday's press release were leaked online. Prepare for: Sports Direct Arena Having made significant strides in PR terms this season and seen their popularity rise in tandem with progress on the field, this just looks like yet another own goal by NUFC. Just when "Peace in our Tyne" looked to have been achieved after another tumultuous period of player (and managerial) departures and other distractions, this latest development seems both ill-advised and avoidable - running the risk of opening up old wounds for no reward. If commercial investment in the club from third parties is to be forthcoming though, then surely that would be driven by the continuing good form of the team and the resultant full stadium and content fan base? Handing a cause to the bedsheet brigade - and risking a return to the "toxic brand" days of 2008 hardly seems likely to attract inward cash and again, throws up a subject that will inevitably cause division among fans. The announcement is timed to maximise the period before our next home game and give any dissent and protests ample time to blow themselves out before Chelsea head to Tyneside on the first Saturday in December. The best chance of convincing a justifiably distrustful fan base that a stadium rename is for genuine commercial reasons remains someone walking up Barrack Road clutching a big cardboard cheque with lots of zero's on it. Making fans believe that this rename is a trade off for the financial investment of the owner though is a much harder sell - perhaps if Ashley just came out and admitted that, then acceptance might come easier. Perhaps if he spoke at all in public then it might help on a general level. While the notion of renaming stadia with sponsors names is a familiar one, the other current Premier League examples tend to be newly-built venues where naming rights were sold "off-plan". We have to be different, apparently and give the impression of jettisoning decades of history to anyone with a spare bag of swag. In a cock-eyed way though, that precedent of trying to change the name of an established stadium may turn out to be the one saving grace - and a cast-iron reason why trying to sell those rights to a third party is futile. The Emirates Stadium is the Emirates Stadium, it's never been anything else, except a plan of a hole in the ground once called Ashburton Grove - it has no other name. Newcastle United however play at St.James' Park and always have done. Everyone knows that and will continue to know that - regardless of what irritating branding is applied to it. You won't call it that and neither will we. It's an interesting dilemma: moan about calling it the Sports Direct Arena sufficiently and it will stay as that; allow it to pass comparatively un-remarked and increase the chances of it becoming a 52,000 seat billboard for an airline or a credit card company. And of course, any negativity from fans as a result of this renaming attempt that transmits itself to the team (as happened in the relegation season) will then become the sole explanation for any consequent downturn in on-field fortunes - regardless of whatever else happens. Link to comment Share on other sites More sharing options...
hostile_statue 0 Posted November 9, 2011 Share Posted November 9, 2011 @Scottwilsonecho Scott Wilson To all those asking questions about #NUFC - the answer to most is yes. Link to comment Share on other sites More sharing options...
Guest Your Name Here Posted November 9, 2011 Share Posted November 9, 2011 Undone all the good PR again. Hopeless. If true, it has to be intentional, because nobody can be so stupid. He’s taking advantage of our good start to the season to push through the next stage of his plan to turn NUFC into SDFC. It won’t stop here. It’ll never stop. He’s got our ‘support’ sussed though. He knows we haven’t got the character to stand up for the club we claim to love. He knows this move will be met with some half arsed protest followed by fuck all. That we’ll just roll over and take it up the arse like we always do. Pathetic. Link to comment Share on other sites More sharing options...
Howay 12457 Posted November 9, 2011 Share Posted November 9, 2011 I'm struggling to believe even MA is this daft by the way Completely agree with this, it's absolutely appalling if this is true. Back to the poisonous atmospheres of previous seasons. I'm not saying "it's just a name" or anything like that, but we should try to keep our feelings towards the owner seperate from our respect and appreciation of how the players and staff are doing. I agree fully, after all the hard work the players and staff have done to give the fans a positive and to keep us from thinking about MA and his cronies he goes and does something that will cause more protesting etc, I can't stand this bloke. I hope the atmosphere in the ground is nothing but positive. Link to comment Share on other sites More sharing options...
Recommended Posts
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!
Register a new accountSign in
Already have an account? Sign in here.
Sign In Now