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Their revenue has obviously dropped due to performances and covid. A few decent players at League one level which shouldn't be that hard and they'll be happy chumps. 

 

They are already drawing up a short list for a new manager including Roy Keane and Jimmy Hasslebank and will cope with just one keeper in the squad. 😄

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Don’t forget the wonderful day out at Wembley that they couldn’t even go to when they won the Papa Smurf Cup. Then there’s season 3 of the Netflix docu-soap-comedy show to look forward to. That’s been a lucky charm, hasn’t it? It’s their equivalent of Sheff Wed’s brass band 

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1 minute ago, t00nraider2 said:

Their revenue has obviously dropped due to performances and covid. A few decent players at League one level which shouldn't be that hard and they'll be happy chumps. 

 

They are already drawing up a short list for a new manager including Roy Keane and Jimmy Hasslebank and will cope with just one keeper in the squad. 😄

Are ‘they’? :lol: 

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16 minutes ago, Rayvin said:

 

That's an incredible drop in revenue, mind. You have to wonder at what point that does lasting damage to the club tbh. I suppose the consequence is that they're now very much reliant on their fans - but with their attendances so low the potential impact of even that is greatly diminished.

 

I think Dreyfus is going to have to bankroll them out of the league really.

Definitely, but how does FFP impact lower league clubs? Is it possible for their owner to throw tens of millions at the club to try and cover the loss of Parachute Payments?

 

I wouldn't be surprised if attendances are down across the board, post COVID. They had c30k in 19/20, I'd not be shocked if that was down to <20k for the 21/22 season. So gates, sponsors, broadcast revenues are all down and they've a huge rebuild on their hands. Dreyfus will have to bankroll it, as best he can, right?

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41 minutes ago, TheGingerQuiff said:

Wasn't Short getting the parachute payments anyway? Think Mcgreedy waived his contract clause

He must have. There are Chanpionship clubs after him apparently so I'm sure he's got no fancy to play another season in League one. 
 

If it turns out Wyke's season was a fluke then they will be aiming for the playoffs again next season. You would imagine Sheff Wed will walk the league 

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Wasn’t there a story that FFP didn’t apply to league 1/2 because they didn’t vote on it / agree to it? Just the championship clubs did iirc. Not that it means the new owner is going to start hoying tens of millions at the club. I wouldn’t be surprised if he’s already realised his mistake 

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They imposed a salary cap or something like that though, at club level? i.e. you have to have your overall salary spend within defined parameters consistent with the rest of the league. That fact alone should make bankrolling more difficult. It makes them more sustainable longer term though, arguably - but means they need to escape L1 by being a well constructed and managed team - something they've not managed to be in decades.

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They're still restricted to spending a max of 60% of turnover on wages. Obviously that's gone out the window during the pandemic. If they get tickets sold and the boy millionaire can get his mum to use one of her companies to take a generous sponsorship deal then they should have plenty to spend.

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He’s not going to throw money at them anyway, he talked about sustainability when he took the majority shareholding. It’s also questionable how much money he personally has isn’t it? He’s heir to billions (along with his 4 other siblings) but his mother is head of the family company and from a quote I saw in an article which said “He will not flare up: it is not in his nature, and his mother, anyway, would not let him.”, sounds like his mother allowed him to buy the tramps...

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:lol: This bloke actually tries to stick to his guns on this one btw, so I genuinely think he believes this, even brought up that McGeady had more assists this season :lol:.

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You can only assume he'd never actually been to Sunderland when he made the decision.

 

Otherwise I agree with Howay - I'm tempted to say that he picked them because he had been given a small sum of money (relatively) by his mum to spend on a club and he went looking around for one that was 'undervalued' in order to maximise his potential success from it. I can't believe for a second that some rich trust fund kid specifically went out of his way to choose Sunderland Football Club to invest in despite have billions in the bank.

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Aye, that’s what it seems like tbh. 
 

““You can’t buy this! In cities like Zurich, Monaco, nobody is interested in football, it limits the possibilities of expansion.”

Louis-Dreyfus, who flew over from his boarding school in Singapore to watch OM take on Inter Milan in the Champions League in 2012, had considered a career on the pitch as a player or manager but was sidelined by injury.

He studied for a degree in International Sports Management at the private Richmond International Academic & Soccer Academy (RIASA) in Leeds and South Kensington, London, in 2017-18 but dropped out”


From: https://www.theguardian.com/football/2021/feb/20/meet-kyril-louis-dreyfus-23-english-football-youngest-chairman

 

The article also mentions his twin brother is a DJ based in Zurich, so none of this leads me to think the bloke is the billionaire business mastermind with a deep footballing knowledge like the mackems are portraying. He’s a trust fund kid with a little toy mammy let him buy, they’ve had another one of them kicking around in that Juan Satori for years now and it’s done no good. 

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12 minutes ago, Howay said:


:lol: This bloke actually tries to stick to his guns on this one btw, so I genuinely think he believes this, even brought up that McGeady had more assists this season :lol:.

:lol: 

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5 minutes ago, Howay said:

Aye, that’s what it seems like tbh. 
 

““You can’t buy this! In cities like Zurich, Monaco, nobody is interested in football, it limits the possibilities of expansion.”

Louis-Dreyfus, who flew over from his boarding school in Singapore to watch OM take on Inter Milan in the Champions League in 2012, had considered a career on the pitch as a player or manager but was sidelined by injury.

He studied for a degree in International Sports Management at the private Richmond International Academic & Soccer Academy (RIASA) in Leeds and South Kensington, London, in 2017-18 but dropped out”


From: https://www.theguardian.com/football/2021/feb/20/meet-kyril-louis-dreyfus-23-english-football-youngest-chairman

 

The article also mentions his twin brother is a DJ based in Zurich, so none of this leads me to think the bloke is the billionaire business mastermind with a deep footballing knowledge like the mackems are portraying. He’s a trust fund kid with a little toy mammy let him buy, they’ve had another one of them kicking around in that Juan Satori for years now and it’s done no good. 

 

Christ.

 

So he fancied himself as a player, gave up - fancied himself in sport management, couldn't hack it despite all his advantages in life, gave up... and now fancies himself as a football club owner.

 

He's exactly what you say he is.

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3 minutes ago, Howay said:

Aye, that’s what it seems like tbh. 
 

““You can’t buy this! In cities like Zurich, Monaco, nobody is interested in football, it limits the possibilities of expansion.”

Louis-Dreyfus, who flew over from his boarding school in Singapore to watch OM take on Inter Milan in the Champions League in 2012, had considered a career on the pitch as a player or manager but was sidelined by injury.

He studied for a degree in International Sports Management at the private Richmond International Academic & Soccer Academy (RIASA) in Leeds and South Kensington, London, in 2017-18 but dropped out”

 

The article also mentions his twin brother is a DJ based in Zurich, so none of this leads me to think the bloke is the billionaire business mastermind with a deep footballing knowledge like the mackems are portraying. He’s a trust fund kid with a little toy mammy let him buy, they’ve had another one of them kicking around in that Juan Satori for years now and it’s done no good. 

I love how nearly everyone who didn’t make it as a player has an excuse too. Could it be that like 99+% of young hopefuls he just wasn’t good enough? I don’t know why people don’t just say that. And as you suggest, his reasons for buying the club are - they were in the premier league recently and he was allowed to, because they were available for next to nowt in relative terms. Not because of the ‘passion’ of some of the most small-minded, ignorant, deluded, poisonous fans going. Especially since they’re that fucking small-time he won’t even have known about that. But he will soon (if he doesn’t already). 

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As for expansion - unless they start winning stuff (which would take huge investment, which even guarantees nothing), they’re basically a club with a local fan base. From one of the more deprived bits of Western Europe. They picked up a few Irish fans via Keane and Quinn and various players. Even then you’re talking about a few hundred people spending 3-4 hours there in between the weekend spent going out in Newcastle. 

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2 minutes ago, TheGingerQuiff said:

Poor scouting I blame for me not making it

I heard you quit after you got shouted at

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19 minutes ago, Alex said:

I love how nearly everyone who didn’t make it as a player has an excuse too. Could it be that like 99+% of young hopefuls he just wasn’t good enough? I don’t know why people don’t just say that. And as you suggest, his reasons for buying the club are - they were in the premier league recently and he was allowed to, because they were available for next to nowt in relative terms. Not because of the ‘passion’ of some of the most small-minded, ignorant, deluded, poisonous fans going. Especially since they’re that fucking small-time he won’t even have known about that. But he will soon (if he doesn’t already). 

I don’t know about you but just the sentence “Louis-Dreyfus, who flew over from his boarding school in Singapore to watch OM take on Inter Milan in the Champions League in 2012” makes me think this bloke didn’t know where Sunderland was until he bought them (or mammy did). He best start researching what “fucking ponce” and other ‘passionate’ things the locals will call him mean. 

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